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Government departments and agencies are legally required to allocate multicultural media spend — but most have no system to execute, track, or prove it. Every DEI audit becomes a fire drill:
adStartr is the compliance infrastructure that closes the gap — from mandate obligation to verified proof of spend.

Media Director, Independent Agency · Early Access Partner

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Ethnic media June 2023 report
The mainstream media’s portrayal of ethnicity is fairly restricted and constrained in the picture of our increasingly multicultural society, with tokenism prevailing in many forms

What exactly is adStartr and how does it work?
adStartr is the compliance infrastructure for multicultural media. Government departments and agencies use it to execute DEI media mandates — discovering pre-verified diverse media, booking placements through a unified workflow, and generating instant proof of spend for any audit. Radio is live now. More channels coming.
How does adStartr help with DEI media mandates?
You set your mandate targets — spend percentage, media categories, vendor eligibility criteria — and adStartr tracks allocation in real time. When you need to prove compliance, one-click audit reports pull broadcast certificates and placement verification automatically. No more manual fire drills.
What channels are available right now?
Radio is live and open for bookings today — diverse radio stations, pre-verified for DEI eligibility, with automatic broadcast certificates on placement. Digital, print, and out-of-home channels are coming soon. Book your first radio placement →.
How do I know the vendors are DEI-eligible?
EEvery media partner on adStartr is pre-screened and verified before being listed. You can allocate spend with confidence that every dollar counts toward your mandate.
What does proof of placement look like?
Broadcast certificates and digital tear-sheets are generated automatically upon placement — available in under 60 seconds, exportable for any procurement review. No chasing vendors, no manual collation.
Is it free to use?
Yes — it's free to browse, compare, and plan. You only pay when purchasing advertising placements. Complete our quick due diligence process to become an approved advertiser and get started.
Still have questions?
Can’t find the answer you’re looking for? Please chat to our friendly team or get in touch below.
