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Most advertising budgets focus on mainstream channels. Yet millions rely on trusted, community-driven, or culturally specific media. Ignoring these audiences means losing opportunities to:
Finding and booking these outlets — cultural, community, and specialist media — is time-consuming and fragmented without a trusted source.

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At adStartr, we believe in helping small businesses that need support the most. As an advertising platform focused on helping SMEs grow, we understand how challenging it can be to stand out.

Ethnic media June 2023 report
The mainstream media’s portrayal of ethnicity is fairly restricted and constrained in the picture of our increasingly multicultural society, with tokenism prevailing in many forms

What exactly is adStartr and how does it work?
adStartr is a single, transparent marketplace for non-mainstream, niche, and diverse media. You can search and filter by platform, region, format, and audience characteristics; compare verified audience data and placement opportunities; and book campaigns with unified billing and consistent reporting — all in one place.
Is it free to use?
Yes — it’s FREE to use once you’ve completed our due diligence process to become an approved advertiser. You can browse solutions, compare opportunities, and plan campaigns at no cost. You’ll only pay when you purchase advertising packages or services.
Can I reach my specific audience through your platform?
Yes. adStartr’s marketplace includes platforms and publications that cater to diverse cultural groups, niche interests, languages, and regional audiences, allowing you to reach exactly who you need.
How do I know these publications are trustworthy?
Every media partner is vetted for audience authenticity, engagement, compliance, and brand safety before being listed on our platform.
How will I know if my campaign is working?
Our reporting tools give you consistent, clear metrics on your campaign’s reach, engagement, and outcomes — plus proof of placement from each media partner.
What compliance requirements do advertisers need to meet?
We ensure all advertising complies with relevant advertising standards, consumer protection laws, and platform-specific rules. Advertisers must meet our due diligence checks before booking placements.

Still have questions?
Can’t find the answer you’re looking for? Please chat to our friendly team or get in touch below.